Microsoft just took AI-powered creativity to the next level by launching Bing Video Creator, a free feature inside the Bing mobile app that turns text prompts into short video clips—thanks to OpenAI’s Sora, one of the most advanced text-to-video models available.
This is a game-changer for social media creators, marketers, and anyone who wants to experiment with AI-generated videos without paying a dime. Unlike other tools that require subscriptions or complex setups, Microsoft’s new feature is simple, mobile-friendly, and completely free (with some reasonable limits).
What Is Bing Video Creator?
Bing Video Creator is a mobile-only tool (for now) that lets you type a description—like “a cat wearing sunglasses dancing in a disco”—and get a 5-second AI-generated video in return. The clips are optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts, with a vertical 9:16 aspect ratio.
Key Features:
✔ Text-to-video AI – Just describe a scene, and Sora brings it to life.
✔ 5-second clips – Perfect for quick social media content.
✔ Free access – First 10 fast generations are free; unlimited slower generations.
✔ Cloud storage – Videos are saved for 90 days before auto-deletion.
Why Sora Is a Big Deal
Sora, developed by OpenAI, is one of the most impressive text-to-video models yet, known for producing smooth, realistic motion and highly detailed scenes. Until now, it was only available to ChatGPT Pro users, but Microsoft has made it free for everyone via Bing.
While the videos are short (just 5 seconds), the quality is surprisingly good—far beyond what most free AI video tools offer.
How to Use Bing Video Creator
Step 1: Download or Update the Bing App
Step 2: Open the Video Creator
- Tap the menu in the Bing app and select “Video Creator”
- OR type prompts like “Create a video of…” in the search bar
Step 3: Enter Your Prompt
Some fun ideas to try:
- “A futuristic robot walking through Tokyo at night”
- “A pirate ship sailing through a storm in 4K”
- “A golden retriever puppy playing in a field of flowers”
Step 4: Choose Generation Mode
- Fast Mode (Free for first 10, then costs 100 Microsoft Rewards points per video)
- Standard Mode (Always free, but slower)
Step 5: Preview, Download & Share
Once generated, you can:
✔ Download the video
✔ Share directly to social media
✔ Edit & reuse (but remember, videos expire after 90 days)
Pricing & Microsoft Rewards
- First 10 fast generations = FREE
- After that = 100 Microsoft Rewards points per video (earn points via Bing searches, quizzes, or shopping)
- Standard Mode = Unlimited free generations (but slower)
Limitations & Future Updates
- No audio (for now)
- Vertical format only (landscape 16:9 coming soon)
- 480×854 resolution (not 4K, but decent for social media)
How It Stacks Up Against Competitors
| Feature | Bing Video Creator | Google Veo 3 | Runway ML |
|---|---|---|---|
| Free Tier | ✅ Yes (10 fast, unlimited slow) | ❌ $250/month | ❌ Limited free credits |
| Video Length | 5 sec | 8 sec | Up to 18 sec (paid) |
| Audio Support | ❌ No | ✅ Yes | ✅ Yes |
| Mobile-Friendly | ✅ Yes | ❌ No | ❌ Desktop-focused |
Bing’s tool is the most accessible free option, while competitors like Google Veo and Runway ML offer more features but at a high cost.
Who Can Use This?
- Social media creators (TikTok, Reels, Shorts)
- Marketers (quick ads, A/B testing visuals)
- Educators (short explainer clips)
- Casual users (fun memes, birthday wishes, pet videos)
Ethical Concerns & Safeguards
Microsoft has added strict moderation to prevent misuse (like deepfakes or misinformation). However, AI video generation still faces challenges like:
- Bias in outputs (some cultural prompts may need extra detail)
- Copyright questions (who owns AI-generated content?)
Final Verdict: A Huge Step for Free AI Video
Microsoft’s integration of Sora into Bing is a major leap forward in democratizing AI video creation. For the first time, anyone with a smartphone can generate high-quality short clips for free—no expensive software or subscriptions needed.
While it’s not perfect (yet), this is just the beginning. As Microsoft improves the tool with longer clips, audio, and landscape mode, AI-generated video could soon become as common as AI-generated images.